4 Ways to Create a High Quality Company Culture Book
New hire guides and company culture books have evolved over time. Today, a growing number of organizations emphasize the importance of their content beyond just putting words on pages. As such, these guides evolved into culture codebooks that are essential to new hires just as much as they are to long-time employees and even people not affiliated with the company.
When putting together culture books, an increased emphasis now goes into the content, how it is said and how the reader can engage with it. This relatively new approach to culture books and its responsibilities fall in the lap of people professionals. To succeed, they need to incorporate their entire team, treat the project as an extension of the brand and keep readers engaged. If you want to do the same for your company culture book, the following steps will have you on the correct path.
Involve the Whole Team
When crafting the company culture book, it's always wise to tap into the people who actually craft it on a daily basis. People professionals benefit from the varying perspectives of their colleagues. Each person offers a different insight into how the company operates, its goals, values and much more. In doing so, new hires receive the broad and specific details of their job. Instead of rehashing what their job entails, this approach creates a culture book that can actually help new hires become acclimated to their job and its demands.
Additionally, the benefits of incorporating the entire team are immense and extend beyond the book. Taking in the perspectives of management, staff and everyone else does wonders for the collective. Creating a culture book generates a range of positive effects for the existing group, from providing a creative challenge to building team unity.
Talk to your entire organization. Involve them in the creative process. Make them part of the project. In doing so, you get the complete company perspective while lessening the workload for yourself. Not a bad win-win, right?
Make Your Company Culture Book Fun to Read
We don’t know where it started from, but up until recently most company culture books felt like a chore to read. The information was dry. The content felt unrelatable. Overall, the guides felt dull and about as appealing to read as stubbing your toe. Thankfully, people professionals have reversed this course. Today, company culture books can resemble any other book. Instead of trudging through the pages, now readers often want to explore what their company has to offer.
One way to achieve this outcome is to treat your culture book just like any other piece of content the company creates. Going back to our last point, tap into the company for inspiration. Marketing and content experts excel at this work. Not only can they convey the information needed, but they also do so in ways that appeal to the audience. They specialize in connecting with people through words and images. Why not tap into their knowledge when doing the same for internal materials?
Always Think About Your Brand
Keeping the focus on marketing and content, let’s expand to cover the entire brand. You wouldn’t put out a press release, infographic, ebook, ad or any other forward-facing materials without considering how it aligns with your overall brand. Make that the case when creating your internal documents as well.
Think about the wording, the imagery, colors and all the essentials when crafting an ad campaign or client deck. If your company already has a style guide, be sure to implement its tips for a cohesive culture book. Now comes the fun part, spelling out what the organization is all about. Teams may struggle with this at first. If that is the case, think about what makes your company different and how that can be conveyed in your culture book. What are the elements of the company that make it stand out? Sell the reader on the company, even if it’s a lifelong employee just browsing through its pages. Let them know that this book is about the company. Show them a taste of what they can find by being part of the team and its culture.
Use Relatable Language
Culture books provide a deep dive into the fabric of the company and how it came to be what it is today and beyond. This provides organizations with compelling, unique information for readers to take in. Yet, often, what ends up on the page is dry, bland and unappealing to most readers. In some cases, these opportunities for successful reader engagement go off the rails, turning into a jumble of overly complicated language that harkens back to a tiring high school lecture.
To avoid this outcome, write your culture book as if it were a conversation with the reader. Use relatable language that is easy to consume. There is no need to overcomplicate your book. Keep it simple, straightforward and informative. Save the legalese and technical details for only when they are required.
By keeping a focus on clear communication, on-brand content and engagement, people professionals have shifted the culture book away from bland and boring. Today, it serves as an essential document for internal and external individuals. A well-crafted culture book informs new hires and even may attract potential clients to consider your company's services. In short, the benefits of today's approach to culture books are immense and must be implemented whenever possible.
If you or your team are in need of a content, marketing or any other professional to help with your company culture book, be sure to visit the Peoplzz marketplace. There, you can discuss your brand needs, network with creative minds and discover additional tips to craft the culture book your new hires deserve.